Market Potential

Market potential research is a critical process for businesses looking to enter new markets or expand their presence in existing ones. It involves assessing various factors to determine the potential success of a product or service in a specific market.

At Desk Research Group we evaluate the potential of a market, considering various economic, demographic, and competitive factors. Uncovering actionable insights through strategic desk research, qualitative and quantitative research methodologies.

BOOK A CONSULTATION

Market Research - qualitative and quantitative research methodologies

PRIMARY RESEARCH

SECONDARY RESEARCH

Market Size & Growth

Explore perspectives with in-depth desk research, focus groups, surveys, IDIs, online forums & communities

Competition

Analysis

Analyse Strengths, Weaknesses, Opportunities, and Threats for both the market and competitors

Demographics &

Psychographic

Analyse

factors such as GDP growth, income levels,

and urbanisation trends

Support
Services

Data analysis,

Project results implementation, ongoing horizon planning, real-time updates, and social media monitoring

Distribution Channel Analysis

Identify new or underutilized channels for market penetration, with

tailored solutions for every industry

Previous Project Work

Market Size and Growth Potential Research

Industry: Shipping and Logistics

Countries: UK and USA

Retail Market Expansion Research

Industry: Retail and Trade

Countries: Italy, Ireland, UK and USA

Marketing Growth Review

Industry:Pharmaceutical and Medical Research

Countries: Europe and USA

See Case Studies

MEET OUR MANAGEMENT TEAM

Christopher Hutchinson

Chief Executive Officer
B.Com, CPA, CMA
(Finance, Technology & Strategy)

Mandy Chandler

Project & Insights Manager

BSc, ACG
(International Business & Projects)

David Kerwood

Client Development Manager
B.Mus, B.Ed
(Research & Methodolgy)

Fill in the project form below, and we will do our best to bring your idea/project to life. It all starts with a small step forward, and we are eager to help.