Retail & Commerce

Retail is no longer just about selling products. It’s about creating seamless, personalised customer experiences across multiple channels. At Desk Research Group, we leverage market research and consumer insights to help brands stay ahead of changing consumer demands and adapt to emerging trends. Our work empowers retailers to optimise product offerings, refine customer engagement strategies, and maximise both in-store and online presence. By offering a nuanced understanding of market shifts and consumer behaviors, we support your efforts to increase brand loyalty, improve customer satisfaction, and drive sustainable growth.

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Maximising Customer Reach and Engagement

Staying ahead of consumer trends and optimising product offerings is essential to remain competitive.

We support brands in understanding shifts in buyer behaviour, geographic expansion potential, and digital transformation. Our insights help in refining customer engagement strategies and adapt to evolving market dynamics, that empower you to anticipate consumer needs and drive sustainable growth in an increasingly digital retail landscape.

Our Approach

We combine market research with customer experience insights to help retailers navigate challenges such as omni-channel integration, personalised marketing, and supply chain optimisation.

Our insights go beyond raw data, providing strategic recommendations that reflect emerging market trends, evolving customer preferences, and industry best practices, ensuring you remain competitive and agile.

Why Desk Research Group?

Our tailored insights enable retailers to enhance customer engagement, refine product strategies, and maintain a competitive edge in an ever-evolving marketplace. We provide actionable recommendations that empower your business to adapt to changing consumer needs and market dynamics.

Previous Project Work

Market Size and Growth Potential Research

Industry: Shipping and Logistics

Countries: UK and USA

Retail Market Expansion Research

Industry: Retail and Trade

Countries: Italy, Ireland, UK and USA

Marketing Growth Review

Industry:Pharmaceutical and Medical Research

Countries: Europe and USA

See Case Studies

MEET OUR MANAGEMENT TEAM

Christopher Hutchinson

Chief Executive Officer
B.Com, CPA, CMA
(Finance, Technology & Strategy)

Mandy Chandler

Project & Insights Manager

BSc, ACG
(International Business & Projects)

David Kerwood

Client Development Manager
B.Mus, B.Ed
(Research & Methodolgy)

Fill in the project form below, and we will do our best to bring your idea/project to life. It all starts with a small step forward, and we are eager to help.