Tourism, Hospitality & Leisure

In the Tourism and Hospitality industry, guest experience is paramount, but maintaining a competitive edge requires more than quality service, it requires strategic market understanding. Desk Research Group offers deep insights into traveler preferences, competitive positioning, and emerging trends to help businesses deliver memorable, data-driven guest experiences. Our expertise supports your ability to optimise services, enhance guest satisfaction, and adapt to changing travel dynamics. With our insights, your business can capture new markets, increase visitor loyalty, and achieve resilient growth in an ever-evolving landscape.

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Enhancing Visitor Experience and Business Resilience

With global trends shaping tourism demand and guest expectations, businesses need up-to-date insights to remain competitive. Utilising both internal and external data, we help companies understand traveller behaviour, identify untapped markets, and develop operational efficiencies. Streamlining operations through data-driven strategic planning enables businesses to enhance guest experiences and achieve long-term resilience.

Our Approach

We conduct thorough market analysis, focusing on areas such as market segmentation, customer satisfaction, and emerging travel trends. By combining insights from these areas, our research enables hospitality brands to refine their offerings. Additionally, we support long-term horizon planning by providing strategic guidance on growth opportunities and helping businesses adapt to shifting market conditions.

Why Desk Research Group?

Our expertise in tourism and hospitality is grounded in firsthand industry experience. Having worked directly within hotels, restaurants, and related sectors, we deliver insights that resonate with your operational goals and reflect a deep understanding of the industry's unique challenges and opportunities

Previous Project Work

Market Size and Growth Potential Research

Industry: Shipping and Logistics

Countries: UK and USA

Retail Market Expansion Research

Industry: Retail and Trade

Countries: Italy, Ireland, UK and USA

Marketing Growth Review

Industry:Pharmaceutical and Medical Research

Countries: Europe and USA

See Case Studies

MEET OUR MANAGEMENT TEAM

Christopher Hutchinson

Chief Executive Officer
B.Com, CPA, CMA
(Finance, Technology & Strategy)

Mandy Chandler

Project & Insights Manager

BSc, ACG
(International Business & Projects)

David Kerwood

Client Development Manager
B.Mus, B.Ed
(Research & Methodolgy)

Fill in the project form below, and we will do our best to bring your idea/project to life. It all starts with a small step forward, and we are eager to help.